Twitter Now Reducing Some Tweets To 117 Characters

If you’re tweeting out a URL, your tweets just got a bit shorter. By Mashable

10 Reasons Why You (May) Suck on Twitter

Despite all the goodness of Twitter, there is always a cross-section of people who make some big mistakes…either from ignorance or out of arrogance. By Social Media Today

Twitter Advertising - A Quick Guide

Twitter is the micro-blogging Godzilla. It’s a social media behemoth capable of housing over 460 million accounts and managing 175 million outgoing Tweets daily. By Socialmedia Today

Key Opinion Leaders on Twitter

The increasing impact of social media gives modern marketing a lot to think about; Facebook, Twitter, Tumblr, Flickr, Pinterest, Google+ and hundreds of blogs are only the tip of the iceberg, and it seems impossible to be up-to-date on all the channels. By Socialmedia Today

Google+ Has 105 Million Unique Monthly Visitors

Google+ has joined Facebook, Twitter and LinkedIn in the 100 million-plus-unique-visitors-per-month club, but it's lagging in mobile, according to data from comScore. By Mashable

This is Your Brain on Social Media

It’s no secret that the phenomenon of social media not only dominates the communication pathways of younger generations, it’s also completely revolutionized the way people interact with each other the whole world over. By Socialmedia Today

How to Compose a Retweet

It may not seem like much, but a Twitter retweet can send a powerful message – especially if you’re using Twitter to network, increase brand awareness and be a part of an ongoing conversation within your niche. By Social Media Today

Should Pinterest Avoid The "Twitter Problem?"

Although the API for rapidly growing social network "Pinterest" is done and ready for developers, it has not been released to the public yet. By Social Media Today

Pinterest Is Becoming the Next Big Thing

Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses. By Entrepreneur

HOW TO: Strengthen Your Twitter Brand Strategy in time for the New Twitter Pages

On December 8th, Twitter announced a new version of the network that was designed to make it easier for users to “discover what’s happening now”. You’ve probably already read about the introduction of special pages for brands. By Wildfire

How Google’s Social Search Shift Will Impact Your Brand’s SEO

In what could be hailed as the update that sparked an all-out Internet riot, Google has launched “Search, plus your World,” which pours personal social results into your public search listings. The catch is that it only factors in your Google+ social graph, leaving Facebook and Twitter, arguably the more active social networks, out in the cold. By Mashable

Related articles

• Google Brings 'Your World' to Search, Infusing Results with Data from the Social Graph (360i.com)
• Google Search Now Includes Personal Results (alainawiens.wordpress.com)

The Impact of Social Media on User Engagement

 

Point: Social media makes users more engaged because people they know through networks like Facebook, Twitter and LinkedIn referred them to the website. Counterpoint: Social media does not make users more engaged with a website because they were directed by a friend, but weren’t necessarily looking for that information. Referrals from organic search results, PPC ads, other non-social channels and banner ads will have higher user engagement metrics because those users were actively looking for that information. By Slingshot SEO

Related articles

• Are You Overdoing Your Social Media Marketing? (smallbusinessmavericks.com)
• Social Media Fatigue is here (davidndungu.com)

Can Twitter Predict the Iowa Caucus?

Can Twitter predict the outcome of the Iowa Caucus better than national polls? Mashable has partnered with Global Point Research to answer that question. By Mashable