Social Media Marketing in 2013

There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year commences. And one of the most pressing elements for those engaging online will be how to deliver successful social media marketing in 2013. By Social Media Today

Fascinating Facebook Facts for Marketers

Facebook isn’t simply the web’s most popular site, it’s also the web’s most interesting site. By Social Media Revolver

Twitter Advertising - A Quick Guide

Twitter is the micro-blogging Godzilla. It’s a social media behemoth capable of housing over 460 million accounts and managing 175 million outgoing Tweets daily. By Socialmedia Today

Should Social Media Listening Replace Your Asking Consumer Research?

Social media monitoring is widely used to inform customer service, product development and marketing activities. Going the next step — from mere monitoring to careful listening — can help brands uncover a wealth of additional, rich insights. By Social Media Today

Content Marketing in 6 Steps

Most marketers have realized by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. By Social Media Today

10 Effective Ways to Get More Facebook Fans This Year

Here are 10 easy, effective ways to get more Facebook fans immediately. By Social Media Today

Social Media: the Main Runway for Fashion Industry

Social Media has never been as important as this year. Bloggers are now invited to sit on the front rows, not only focusing on early-days street styles. By Social Media Today

Social Marketing Optimization (SMO)

If you are serious about your social marketing program, you are likely focused on executing across a number of social platforms. By Social Media Today

The Moment of Truth for Social Media Marketers

 











Marketing 101 taught us all that purchasing decisions follow a distinctive pattern: stimulus + shelf + experience. The stimulus was provided by advertising, word of mouth or personal recommendation but on its own it did nothing until it led to what marketers have always called the First Moment of Truth (FMOT) when the potential buyer saw the product on a shelf and gravitated towards it. By Social Media Today