Point: Social media makes users more engaged because people they know through networks like Facebook, Twitter and LinkedIn referred them to the website. Counterpoint: Social media does not make users more engaged with a website because they were directed by a friend, but weren’t necessarily looking for that information. Referrals from organic search results, PPC ads, other non-social channels and banner ads will have higher user engagement metrics because those users were actively looking for that information. By Slingshot SEO
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