Marketing 101 taught us all that purchasing decisions follow a distinctive pattern: stimulus + shelf + experience. The stimulus was provided by advertising, word of mouth or personal recommendation but on its own it did nothing until it led to what marketers have always called the First Moment of Truth (FMOT) when the potential buyer saw the product on a shelf and gravitated towards it. By Social Media Today
Wednesday, December 7, 2011
The Moment of Truth for Social Media Marketers
Marketing 101 taught us all that purchasing decisions follow a distinctive pattern: stimulus + shelf + experience. The stimulus was provided by advertising, word of mouth or personal recommendation but on its own it did nothing until it led to what marketers have always called the First Moment of Truth (FMOT) when the potential buyer saw the product on a shelf and gravitated towards it. By Social Media Today
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment