Facebook, DVR And Solving The Ad Conundrum

In the social age, where do ads fit? If we are to live our lives as a mixer — some are talking Syria, others are watching teachers dancing — then we don’t broadcast … we share. And one result is promotion becomes awkward. No one should sell us a TV or insurance at a mixer. We should relax, make relationships, build rapport, sell later. By Forbes

Ahead of Facebook I.P.O., a Skeptical Madison Ave.

 

With Facebook, Mark Zuckerberg has created a seemingly perfect home on the Web, one where people feel comfortable chatting with friends, playing games, sharing photos and videos, listening to music and revealing the most intimate details of their lives. The $100 billion question is whether Facebook will be a perfect home for advertisers, as well. By NY Times

How to Compose a Retweet

It may not seem like much, but a Twitter retweet can send a powerful message – especially if you’re using Twitter to network, increase brand awareness and be a part of an ongoing conversation within your niche. By Social Media Today

Should Pinterest Avoid The "Twitter Problem?"

Although the API for rapidly growing social network "Pinterest" is done and ready for developers, it has not been released to the public yet. By Social Media Today

Should Social Media Listening Replace Your Asking Consumer Research?

Social media monitoring is widely used to inform customer service, product development and marketing activities. Going the next step — from mere monitoring to careful listening — can help brands uncover a wealth of additional, rich insights. By Social Media Today

The future of mobile

Good slide deck reflecting on the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices. By Business Insider

Nokia: Teddy Bears and Talking Drums -- A Connecting People film

From Rio to Nairobi, Berlin to Mumbai, and everywhere in between, mobile technology continues to change our world in exciting and unpredictable ways. People all over are embracing the possibilities that are emerging from this ongoing revolution, shaping -- and being shaped -- by it in the process.