Best Practices for Engaging the Social Customer

In his book The Social Customer, Adam explains the advantages of socially-minded companies, which proactively manage the social customer. By Social Media Today

2012 Social Marketing & New Media Predictions

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. By Social Media Today

Facebook Leading, Microblogging Growing, World Connecting

You already know that social networking sites have been getting huge around the world, but an annual report out today from comScore shows what exactly is going at a wonderful new level of detail, with surprises for even long-time industry watchers. By TechCrunch

How To Enable Facebook Timeline Right This Second

Facebook Timeline is now available to all Facebook users. By TechCrunch

Social-networking IPOs lose some luster in 2011

Zynga's lackluster debut ended a disappointing year for initial public offerings. By Scrippsnews

3 Ways to Use YouTube to Drive Traffic to Your Website

Are you wondering how to get people from YouTube to your website? Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how. By Social Examiner

10 Ways to Add Facebook Functionality to Your Website

 

Integrating Facebook into your website is an easy and free way to include a social dimension with the rest of your website business activity. Facebook provides a selection of free plugins. By Social Media Examiner

4 Tips For Landing a Job in Social Media

 

It’s no secret that jobs in social media are becoming more prevalent in nearly every industry nationwide and even globally. A quick search on Indeed returns nearly 30,000 openings in the United States alone. By Mashable

LinkedIn Boot Camp [INFOGRAPHIC]

Even after 9 years in the social media stratosphere, LinkedIn is still an elusive platform to master. While there’s still only a fraction of LinkedIn users compared to Facebook, the platform boasts a highly targeted and engaged audience that is there for one purpose: business networking. By Mashable

Facebook Android App Beats iPhone App in Daily Users

Facebook's getting close to having a civil war on its hands: On smartphones, that is. According to the latest stats from the independent app measuring service AppData, the Android version of Facebook's app has finally overtaken its iPhone version for daily active users. That said, Facebook for Android still has a bit of a ways to go to catch up with Facebook for iPhone's monthly active user count. By PCMag

Can Facebook Get You a Job? [INFOGRAPHIC]

In answer to the question above, approximately 18,400,000 Americans say yes, they got their current job through Facebook. Though Zuck’s platform ranks #1, Twitter and LinkedIn don’t have shabby numbers either — 8 million and 10.2 million Americans, respectively, have gotten their jobs through social platforms. By Mashable

Here’s What People Look at on Facebook Brand Pages

In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show. By Mashable

4 Ways to Convert Facebook Fans Into Super Fans

 

Your brand might already have plenty of weekend warriors on Facebook, but it’s the super fan you want to attract. In terms of purchasing power and word-of-mouth promotion, one super fan trumps a dozen weekend warriors. By Mashable

Six Social Media Trends for 2012

In a joint study from Booz Allen and social platform developer Buddy Media, 57 percent of businesses surveyed plan to increase social media spending, while 38 percent of CEO's label social as a high priority. By HBR Blog Network

Social Networking Lessons of 2011

 









Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos. By Gail Goodman

Why I Hire People Who Fail

A few weeks ago, Jeff Stibel wrote about avoiding social media failures. I briefly mentioned our company's "Failure Wall" and was surprised by the number of comments and questions I received about it. What's the purpose? How does it work? And what other kinds of things do you do in that crazy office of yours?

8 Facebook Competitive Analysis Tools, An Epic Guide

A Facebook business page has become an essential component for most digital marketing campaigns.
But what do you know about your competitors on Facebook? By Socialfresh

Is Small Business Finding Good Results In Social Media? [Infographic]

 

We can discuss how successful companies are using social media but it will be better to hear it from them, specially when it comes to small business. By Socialmouths

How to Get Over 100 Tweets on Autopilot on Each and Every Post You Write

How does one manage to get over a hundred tweets per post on a regular basis. The answer is actually quite simple and, in many ways, very obvious: it’s all about networking and collaboration. By Socialmouths

3 Types Of Essential Social Media Tools For Marketers

 

If you’re using Social Media to do business, you don’t want to overlook something that can save you time… or make you money. With that in mind, here are 25 great tools and resources that can help you save time and make you money. By Socialmouths

The Lifecycle Of Links On Social Sites [Infographic]

 

That had a lot of different reactions, most people agreed that while StumbleUpon can generate more hits than the other social sites, the quality of that traffic is much lower. Some people don’t like one traffic referral negatively affecting the overall numbers when they look at their analytics. By Socialmouths

What Facebook Users Are “Liking” [Infographic]

 

If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea. By Socialmouths

Chat with People in Mutual Circles

Google Chat makes it easy to chat with people you have relationships with. In Google+, you can chat with anyone in your Circles who also has added you to their Circles. By Google+

14 Bloggers Share 14 Awesome Tips For Using Google+

 

Here is a list of 14 bloggers that are rocking the world of Google+ to connect and engage with new people, expand their reach and create more content. And they share their tips with you. By Socialmouths

54 Warning Signs That You Work In Social Media

These are a few of the warning signs. By Socialfresh

Who Are the Top 10 Influencers in Social Media?

Who are the top social media influencers? As the social web evolves rapidly it’s clear that some influencers have the same reach and pull as media outlets. Individuals matter in a way that’s never been possible before. By Forbes

How to Be a Social Media Power Influencer (And Why!)

It's amazing the impact the top social media influencers have today. The sheer scale of connectivity that leading influencers create for themselves. Chris Brogan for example has an astonishing 122,000 identifiable followers on Twitter (up from 115,000 last week) and strong followings on LinkedIn, Facebook, and Google + where he has almost 67,000 followers. By Forbes

5 tips for a social media policy

One of the biggest problems facing business leaders is that society at large has adopted the mindset of open dialogue and personal opinion. By 123 Social Media

Walgreens Case Study – Humanizing Social Business

 

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? By Social Media Today

Social Marketing Optimization (SMO)

If you are serious about your social marketing program, you are likely focused on executing across a number of social platforms. By Social Media Today

How Ideas Spread With Social Media

 

Have you heard of the expression social media myth? Would you recognize a myth if you heard one? There are those who believe that social media is about joining the conversation, engaging with your customers and being authentic. By Social Media Examiner

21 Types Of Social Content To Boost Your SEO

As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field. By Search Engine Land

The Moment of Truth for Social Media Marketers

 











Marketing 101 taught us all that purchasing decisions follow a distinctive pattern: stimulus + shelf + experience. The stimulus was provided by advertising, word of mouth or personal recommendation but on its own it did nothing until it led to what marketers have always called the First Moment of Truth (FMOT) when the potential buyer saw the product on a shelf and gravitated towards it. By Social Media Today