Behind the Social Media Campaigns of Obama and Romney

With about five weeks left until the 2012 presidential election, both Democrats and Republicans are kicking their campaigns into high gear. By Mashable

Klout Adds Support for Facebook Pages

Starting Friday, Facebook pages are now integrated into your Klout score. By Mashable

Most People Don’t Use Social Media to Its Full Potential

A study of North American adults, conducted by Concept Metrics and sponsored by The Marketing Distillery, found people belong to almost two social networks on average. The same people who are rushing to sign up for these networks said they find “real life” interaction to be richer, yet they are not using social media to facilitate face-to-face meetings. By Mashable

You Can Now Make Restaurant Reservations via Foursquare

 

See a restaurant you like on Foursquare? Instead of adding it to your to-do list, you can now make a reservation directly through Foursquare’s mobile apps. By Mashable

Facebook Begins Eliminating Fake Likes

Facebook spokesman Adam Isserlis told Mashable Thursday that the company began purging fake Likes and removing false pages “this week.” The entire process, however, started on Aug. 31 when Facebook announced security improvements in its blog post, Isserlis added. By Mashable

Facebook, DVR And Solving The Ad Conundrum

In the social age, where do ads fit? If we are to live our lives as a mixer — some are talking Syria, others are watching teachers dancing — then we don’t broadcast … we share. And one result is promotion becomes awkward. No one should sell us a TV or insurance at a mixer. We should relax, make relationships, build rapport, sell later. By Forbes

Ahead of Facebook I.P.O., a Skeptical Madison Ave.

 

With Facebook, Mark Zuckerberg has created a seemingly perfect home on the Web, one where people feel comfortable chatting with friends, playing games, sharing photos and videos, listening to music and revealing the most intimate details of their lives. The $100 billion question is whether Facebook will be a perfect home for advertisers, as well. By NY Times