Facebook, DVR And Solving The Ad Conundrum

In the social age, where do ads fit? If we are to live our lives as a mixer — some are talking Syria, others are watching teachers dancing — then we don’t broadcast … we share. And one result is promotion becomes awkward. No one should sell us a TV or insurance at a mixer. We should relax, make relationships, build rapport, sell later. By Forbes

Ahead of Facebook I.P.O., a Skeptical Madison Ave.

 

With Facebook, Mark Zuckerberg has created a seemingly perfect home on the Web, one where people feel comfortable chatting with friends, playing games, sharing photos and videos, listening to music and revealing the most intimate details of their lives. The $100 billion question is whether Facebook will be a perfect home for advertisers, as well. By NY Times