It used to be the most private of times. Shut the door and you’d be alone to do your business. But according to new data, when you’ve got to go, social media comes along. By Technology Review
Tuesday, December 4, 2012
Social Media Invades the Bathroom
It used to be the most private of times. Shut the door and you’d be alone to do your business. But according to new data, when you’ve got to go, social media comes along. By Technology Review
Monday, October 29, 2012
Fast-Growing Photo-Messaging App Snapchat Launches on Android
Sometimes it’s the tiniest of tweaks that make one product seem totally different. Here is what the mobile app Snapchat does: It allows users to take a photo with their phone, overlay a little bit of text, and send it to another user. By All Things D
Friday, September 28, 2012
Behind the Social Media Campaigns of Obama and Romney
With about five weeks left until the 2012 presidential election, both Democrats and Republicans are kicking their campaigns into high gear. By Mashable
Klout Adds Support for Facebook Pages
Starting Friday, Facebook pages are now integrated into your Klout score. By Mashable
Most People Don’t Use Social Media to Its Full Potential
A study of North American adults, conducted by Concept Metrics and sponsored by The Marketing Distillery, found people belong to almost two social networks on average. The same people who are rushing to sign up for these networks said they find “real life” interaction to be richer, yet they are not using social media to facilitate face-to-face meetings. By Mashable
You Can Now Make Restaurant Reservations via Foursquare
See a restaurant you like on Foursquare? Instead of adding it to your to-do list, you can now make a reservation directly through Foursquare’s mobile apps. By Mashable
Facebook Begins Eliminating Fake Likes
Facebook spokesman Adam Isserlis told Mashable Thursday that
the company began purging fake Likes and removing false pages “this
week.” The entire process, however, started on Aug. 31 when Facebook
announced security improvements in its blog post, Isserlis added. By Mashable
Thursday, May 17, 2012
Facebook, DVR And Solving The Ad Conundrum
In the social age, where do ads fit? If we are to live our lives as a
mixer — some are talking Syria, others are watching teachers dancing —
then we don’t broadcast … we share. And one result is promotion becomes
awkward. No one should sell us a TV or insurance at a mixer. We should
relax, make relationships, build rapport, sell later. By Forbes
Ahead of Facebook I.P.O., a Skeptical Madison Ave.
With Facebook, Mark Zuckerberg has created a seemingly perfect home on the Web, one where people feel comfortable chatting with friends, playing games, sharing photos and videos, listening to music and revealing the most intimate details of their lives. The $100 billion question is whether Facebook will be a perfect home for advertisers, as well. By NY Times
Friday, April 6, 2012
How to Compose a Retweet
It may not seem like much, but a Twitter retweet can send a powerful message – especially if you’re using Twitter to network, increase brand awareness and be a part of an ongoing conversation within your niche. By Social Media Today
Should Pinterest Avoid The "Twitter Problem?"
Although the API for rapidly growing social network "Pinterest" is done and ready for developers, it has not been released to the public yet. By Social Media Today
Should Social Media Listening Replace Your Asking Consumer Research?
Social media monitoring is widely used to inform customer service, product development and marketing activities. Going the next step — from mere monitoring to careful listening — can help brands uncover a wealth of additional, rich insights. By Social Media Today
Monday, March 26, 2012
The future of mobile
Good slide deck reflecting on the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices. By Business Insider
Tuesday, February 14, 2012
Nokia: Teddy Bears and Talking Drums -- A Connecting People film
From Rio to Nairobi, Berlin to Mumbai, and everywhere in between, mobile technology continues to change our world in exciting and unpredictable ways. People all over are embracing the possibilities that are emerging from this ongoing revolution, shaping -- and being shaped -- by it in the process.
WePay: The Online Payment Start-Up Behind Occupy Wall Street
In early September, start-up WePay noticed an unusual new account on its online payments site. Called “September 17 Event”, the account’s webpage said it was raising funds to buy food for an upcoming “Wall Street occupation event” and assured contributors “any amount…would be most appreciated.” By Forbes
WePay is the anti-PayPal
Inside a Palo Alto, Calif., building that once housed PayPal headquarters, the upstarts -- Rich Aberman, 25, and Bill Clerico, 24 -- are growing a new online payments company. Their investors include PayPal cofounder Max Levchin. Their mission? Poaching part of PayPal's business. By CNN Money
Friday, February 10, 2012
Pinterest Is Becoming the Next Big Thing
Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses. By Entrepreneur
Thursday, February 9, 2012
Turning pins to projects
Seems like everyone’s joined Pinterest lately. For the uninitiated, it’s a highly visual site that lets you curate content you love from around the web and share it with your friends. Pinterest has an especially large DIY community, and the site is filled with cool projects like homemade crafts, recipes and photo challenges. By iReport
Monday, February 6, 2012
Dealing with the “Unfriend”, “Unfollow” & “Unlike” Factor
According to a recent study by NM Incite, the top reason cited for friend-ing someone on Facebook is not surprising – it’s knowing them in real life (82%). By Social Media Today
Content Marketing in 6 Steps
Most marketers have realized by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. By Social Media Today
10 Effective Ways to Get More Facebook Fans This Year
Here are 10 easy, effective ways to get more Facebook fans immediately. By Social Media Today
Social Media: the Main Runway for Fashion Industry
Social Media has never been as important as this year. Bloggers are now invited to sit on the front rows, not only focusing on early-days street styles. By Social Media Today
Monday, January 30, 2012
Google+ Brings Out The Big Guns
A lot is speculated every day about the future of Google+, one of the main topics is how the social network will affect search. By Social Mouths
It's Time To Stop Ignoring LinkedIn Company Pages
LinkedIn Marketing seems to be an afterthought among the other high profile social networks like Facebook, Twitter and Google+. By SocialFresh
5 Ways to Increase Facebook Engagement Every 5 Hours
Facebook has made recent changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph. By Social Media Today
5 Things You Need To Know BEFORE Designing Your Social Media Strategy
Stop looking at social media as an add-on, in order for social marketing to be truly effective you must first work to integrate it into your daily processes. By Social Media Today
How to Fill Out Facebook Timeline Without Annoying Your Friends
Like it or not, you’re about to get the new Facebook Timeline. Sure, change can be a good thing, but it often causes a big backlash on Facebook — get ready for complaints about how the old format was better — and it can also be nerve wracking for those who like to keep a low profile on the site. By Mashable
Thursday, January 26, 2012
17 Creative Ways to Get Users to Sign Up
We’ve all seen signup forms used for email lists, but why stop there? By Wildfire
3 Ways to Boost Interaction With Your Facebook Fans
Are you looking for fresh ideas to engage your Facebook fans?
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis? One proven approach is to help your fans. By Wildfire
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis? One proven approach is to help your fans. By Wildfire
HOW TO: Strengthen Your Twitter Brand Strategy in time for the New Twitter Pages
On December 8th, Twitter announced a new version of the network that was designed to make it easier for users to “discover what’s happening now”. You’ve probably already read about the introduction of special pages for brands. By Wildfire
Facebook to Place Sponsored Stories Ads into Users’ Newsfeeds
A big change was announced for Facebook advertisers today: starting in January, Facebook will be featuring “Sponsored Story” ads in users’ news feeds. By Wildfire
2012 in Social Media: The Next Generation of Social Marketing
Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that are likely to echo beyond 2011: the debut of Google+, the introduction of Facebook Timelines, and an amusing concession to social media silliness by the White House, via the now infamous rickroll. By Wildfire
414 421 Measuring the Business Impact of Social Media [INFOGRAPHIC]
Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time. By Wildfire
9 Tips for Integrating Social Media on Your Website
Are you leveraging the power of social media on your site? Together, social media channels and your website should work seamlessly to promote your online brand. By Social Media Exaimner
Thursday, January 19, 2012
Measuring ROI for Social Media
Forrester Research recommends a balanced marketing scorecard across four perspectives to properly value the impact of social media marketing investments.
Google+ Now Lets You Share Straight From Search Results
Google just beefed up the search capabilities on Google+ to allow users to start conversations directly from search results. The change makes it easier for Plusers to join or start discussions on specific topics. By Mashable
Is it Time for Apple to Get Social?
Over the past decade, many have pondered Apple’s closed-door, top-down culture, and now with the passing of its CEO, Steve Jobs, some speculate whether that culture will continue. By Mashable
Friday, January 13, 2012
Maximizing Your Brand Presence on Google+
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." By MarketingProfs
How Google’s Social Search Shift Will Impact Your Brand’s SEO
In what could be hailed as the update that sparked an all-out Internet riot, Google has launched “Search, plus your World,” which pours personal social results into your public search listings. The catch is that it only factors in your Google+ social graph, leaving Facebook and Twitter, arguably the more active social networks, out in the cold. By Mashable
Facebook shows how to monetize the Like button
What's the dollar value that a Facebook "like" generates for your business? If you are unable to translate likes to real business metrics such as sales, leads generated, or revenue, then you are not taking full advantage of the opportunity that Facebook presents for your business. By Ana Lucia
Tuesday, January 10, 2012
The Impact of Social Media on User Engagement
Point: Social media makes users more engaged because people they know through networks like Facebook, Twitter and LinkedIn referred them to the website. Counterpoint: Social media does not make users more engaged with a website because they were directed by a friend, but weren’t necessarily looking for that information. Referrals from organic search results, PPC ads, other non-social channels and banner ads will have higher user engagement metrics because those users were actively looking for that information. By Slingshot SEO
Tuesday, January 3, 2012
YouTube in 2011: How Its Busy Year Affects You
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| Image via Wikipedia |
6 Turnkey Tools for Content Distribution
Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compete for reader attention, bloggers are finding they not only have to produce better content, they also have to figure out a way to get it in front of people. By Mashable
Can Twitter Predict the Iowa Caucus?
Can Twitter predict the outcome of the Iowa Caucus better than national polls? Mashable has partnered with Global Point Research to answer that question. By Mashable
Sunday, January 1, 2012
HOW TO: Get the Most Out of Your Business Facebook Page
So you paid attention to what everyone is saying and you created a Facebook Page for your business. You’ve got your press release links, photos and videos … but no one seems to care. What are you supposed to do now? By Mashable
8 Quick Tips for Developing a Facebook Marketing Strategy
When Mark Zuckerberg said that Facebook was “almost guaranteed” to reach 1 billion users, there were few that doubted him. The social network has become a mainstay of the web experience for so many people, and many would argue that it’s second only to Google in its importance to online marketers. By Mashable
7 Tips for Succeeding as a Social Media Strategist
The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. By Mashable
5 Tips for Creating More Efficient Social Media Processes
Creating, executing and evaluating a social media plan takes a healthy amount of time, money and talent — resources that are scarce in today’s business world. By Mashable
Two Compelling Social Media Trends for 2012
A new year is bearing down upon us—YIKES how did it get here so fast? With holiday festivities in full swing, here are two social media trends unfolding with wider breadth in the coming year. By Social Media today
The Social Media Statistics of Today: Facebook (Infographic)
Was 2011 the year of social media?
Facebook has added more than 200 million users in the last year. Twitter now boasts 100 million active users. LinkedIn has 64 million users in North America alone, and used this tally to launch a successful IPO back in May. By Social Media Today
Why Google has the Hammer To Make Businesses Use Google+
Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. By Social Media Today
The top 10 gaming stories of 2011
It was a year of crippling -- and creative -- hacks, a year of blockbuster sequels and (yet again) a year of slinging vengeful birds at corpulent pigs. By CNNTech
Google+ off to better-than-expected start
The Google+ social network has topped 60 million users, according to Ancestry.com founder Paul Allen, who also made the bold prediction late Tuesday that Google+ would reach 400 million users by the end of 2012. By CNN Money
Dropbox adds auto-import from your camera
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